The following are a collection of some of our favorite Crayola Crayon boxes and advertising. In 1903, the Binney & Smith company released their first box of drawing crayons for children; eight colors, sold for a nickel. Since then, Crayola has become an internationally famous brand and has produced over 100 billion crayons in several hundred colors.

Present day Crayola packaging.

I’m not suggesting we revert to nostalgic design, but when looking at the boxes of today compared to the boxes of even just twenty years ago, one has to ask – “What the hell happened?” Perhaps for today’s market the constant need for attention grabbing packaging has driven the design in this direction. Can packaging design be effective AND beautiful? Let’s have a conversation. Please leave your comments and links below..