Experimental Jetset
Statement and Counter-Statement

Graphic Design: Now in Production has finally made its way to California, landing at the Hammer Museum at UCLA in Westwood. It’s a strange strange feeling seeing the google logo hung up in an exhibition space. Some things in the show are clearly more successful in an exhibition space, the Brand New before & after logo wall does a really good job at interacting with the viewer. Designer or not.

It’s a huge deal for the graphic design world, especially American design, to have a national exhibition. I tip my hat to Andrew Blauvelt and the crew at the Walker for getting this done. With that said, is this a graphic design show for graphic designers? Is that a problem? Does this show act as an educational tool so people can understand what graphic design actually is? I hope so, maybe my parents can finally understand that I don’t design video games.

Make sure you go see the show before it closes, and take a friend or family member so they can see what being a ‘graphic designer’ actually means. And don’t forget to check out the museum store, which features tons of design goodies from the show.

Links: Exhibition Info / Press Release / Buy the Catalog (only $26 through Amazon).

Film Titles curated by the Art of the Title:

Exhibition-Related Programs

Exhibition Walkthrough
With Brooke Hodge
Sunday, October 14, 2Pm

Hammer Lectures

A Cooler Ride: Michael Lejeune
Thursday, October 25, 7:30Pm

Three Of A Kind: Brian Roettinger, Gail Swanlund, And Henri Lucas Tuesday, November 20, 7:30Pm

Chip Kidd
Wednesday, November 28, 7:30Pm

Michael Bierut & Ellen Lupton
Thursday, November 29, 7:30Pm