
PlayLab, Inc. is a studio based in Brooklyn, New York. They are two guys, Archie Lee Coates and Jeff Franklin. They mostly design for print.

PlayLab, Inc. is a studio based in Brooklyn, New York. They are two guys, Archie Lee Coates and Jeff Franklin. They mostly design for print.
Here are some things you can expect from an upcoming interview with design studio PlayLab, Inc.


Søren Severin works within the fields of identity, graphic artwork, print and motion graphics. He is from Copenhagen and above is a photo of his studio.
Q: What was your art school experience like? Did your school have a good design program?
I studied at Danmarks Designskole (DKDS) in Copenhagen. The school is not an art school, but a design school, and has programs covering all aspects of design, from visual communication and interactive design to fashion and furniture. Since my first year at DKDS, the school have been undergoing major changes, evolving from being based in the arts and crafts movement – and transforming into a modern, international designschool. This is not an easy transition, and the quality of the education has been lacking as a result. I cannot speak about how things are since I’ve graduated, but during my time at the school, I have been less than satisfied with a lot of things. It is not like I haven’t learned anything at DKDS, but I think that I have actually taught myself most of what I know today. But then again, without the other students and the environment, resources and facilities of the school, I would not have had the possibilty to teach myself anything. Basically, I was left in a bad situation, and it was up to myself to make the most of it – and in the end I think I came out more experienced, confident and independent.

Frank Chimero. Illustration. Graphic Design. Process. Perception. Concept. Creativity. Levity. Wit. Form. Pencil. Desk. Coffee. Go!
Q: What made you want to teach design? Was there a particular experience during school that influenced you to become a design educator?
A: I think the whole experience of school contributed to me wanting to teach. I loved school. I loved learning. I still do. I think all of my instructors had a lasting impact on me and helped to instill a curiosity. They helped change how I looked at the world. Everything is magic now, and even things that aren’t special now have the potential to become so. They helped to teach me a way of looking at things that leaves room for unlimited potential. That seems special, some how, and if I can maybe help to have that happen for someone else, I should try.